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Please stop whatever you’re doing and read this post.

By Katie HigginsUpdated Aug 28, 2015

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Sorry for the gimmick-y title.

However, there is nothing gimmicky about what’s going on in the northeastern United States and parts of the Caribbean right now. Thousands of people have lost everything—their homes, their livelihoods, members of their family…

Today’s post is a reminder that there are more important things in life than chocolate.

This time, I’m not joking.

The victims of Hurricane Sandy are currently in desperate need of food, clothing, water, and medical supplies. Many are stuck in shelters, not knowing when they’ll be allowed to return home- or if their homes even still exist. To raise as much money as possible, my first thought was to host a giveaway, where you’d make a donation for an entry. But a lot of you probably already have made a donation, especially since a few other bloggers have already hosted donation giveaways.

How you can help:

EDIT: I really did have the best of intentions with my initial idea. Getting the advertisers to help with the fundraiser was, I thought, a brilliant way to raise the most money possible, since big companies have much more money to give than individual blog readers. I’d initially hoped to raise at least $2000, then match that number myself, and also ask if any companies would match it.

But then I started getting hate mail. A lot of hate mail. And hateful comments on the post. Hateful comments from people who were doing nothing, themselves, to help raise money, yet who had no problem criticizing the efforts of someone who really did want to help. My idea was not meant to be a publicity stunt or to get me more page views, and it’s really disgusting that anyone would think that. Some of my own relatives and friends lost a lot more than their electricity to this storm. (Both my parents grew up in one of the hardest-hit areas of New York, and many of our relatives still live there.)

I’m taking down the entire idea, not to give in to the haters; but because this was supposed to be an idea that would help, and it just seems to be doing more harm (and engendering more hatred) than good. (There are a few other reasons–things I didn’t initially think about–such as the fact that I’d rather send money now than wait until December.)

I’m making a private donation to the Red Cross, and I hope you all will do the same.